Creating a Marketing Plan

Course Length

1.5 to 2 Hours

Course Description

All successful organizations, regardless of industry, product or service, make marketing an integral part of their planning process. Marketing drives execution decisions throughout the year. While the look and format of an annual marketing plan can be varied, good marketing plans have four key elements in common: situation analysis, competitive analysis, profit and volume objectives, and promotional strategy.

Course Features

• Global navigation
• Audio narration
• Interactive practice pages
• Scenarios and exercises

Pricing