COMBINING MARKETING AND CROP INSURANCE INTO A MARKETING PLAN

Course Length

1.5 hours

Overview

A good marketing plan is essential to separate emotions from actions, maintain control over financial objectives, create action plans, track key decision dates, and finally secure financing. This course brings together the knowledge and skills from the Commodity Marketing & Risk Management suite of courses to create a customized marketing plan. Included in this lesson are the key components of a marketing plan, how to best evaluate financial risk, how to establish key decision dates, pricing objectives, and how to best incorporate crop Insurance into the marketing plan.

Course Topics

• Components of a marketing plan
• Incorporating crop insurance into the marketing plan

Knowledge and Skills

In this course, you will learn to:

• Evaluate financial risk in terms of targeted exposure and coverage rate
• Understand how to establish key decision dates
• Set pricing objectives
• Determine which insurance program will work for you
• Begin to combine forward marketing pricing strategy (risk management) with various crop insurance programs
  and test your results under different price and yield scenarios